Strategy by Mark Radda
Our objective was to promote the offering of authentic Italian travel experiences in beautifully restored properties, that allow travelers to really feel a part of the city they’re visiting. With such a saturated marketplace and competitiors tending to rely on the same clichéd photography, stand out was key. The brand had to blend the beauty of heritage with a contemporary edge, whilst communicating the level of care and detail that goes into enhancing each and every experience. The result needed to feel distinctly Italian and show Dimora Italia to be key contenders in the luxury travel market.
Our trusted strategy partner, Radda Brand, created a new brand platform, inviting travellers to ’Feel the spirit’ of Italy. A new approach to language ensured that every item of communication felt honest, inspiring and passionate about these magical cities.
Developed from the new brand platform, the visual identity was created as a celebration of Italian architecture, from the elegant cut of the typeface to the window silhouette of the logo. A bespoke suite of illustrations were created in sharp black and white to contrast strongly against the rich colour palette, depicting scenes of exploration and discovery. The result is a brand that feels premium and rooted in Italian heritage, providing an authentic experience that connects you to the heart of the city.
The new Dimora Italia brand is quite special. Open were great to work with, the process was smooth and easy meeting our needs exactly. I consider Open part of our team and look forward to working with them on future developments.