Lewis’s colourful history in design has seen him lead many creative projects from films such as Rain Man, The Living Daylights, Indiana Jones, Top Gun, Die Hard and Shirley Valentine to live entertainment such as The Royal Opera House, The Rolling Stones, David Bowie, Prince, Dancing On Ice, Mamma Mia!, Eddie Izzard and Lee Evans. Lewis founded tangerine in 1990 and is actively involved in all aspects of the company's output from concept to advertising production. In 2015, Lewis became Managing Director for Open Agency with overall operational responsibility.