Denchi brand creation

Strategy by Mark Radda

Creating a dynamic brand for Denchi, an engineering and manufacturing business

Brand strategy, Brand development, Print design, Digital design, Guidelines & Roll-out

Challenge

Denchi has grown through acquisition, created from several existing battery providers in areas of defence and mining. Ahead of commissioning a new website, we were asked to review the group brand architecture and introduce a new business offer directed at the commercial and industrial sectors.

+ Solution

Uniting under a newly defined brand summary “power with confidence’. Denchi brings together Denchi Power, Slice and Oldham and introduces a new offer to equip the business to grow its relevance in the commercial and industrial sectors.

We developed a full rebrand of corporate and offline materials, consolidating their offers in a shared visual identity system. Creating a professional yet contemporary look and feel, suitable for the B2B marketplace, alongside the development and build of a new website.